Evaluation - Survey Monkey Results Podcast

Evaluation - Who would be the target audience for your film?

The target audience for our film was chosen after the research that was conducted before creating our film. We found that there majority of the people who watch horror films were teenagers. Teenagers like to watch horror films with their friends to get scared. So our target audience for our film was British teenagers. This allowed us to be able to target the majority of the population that would watch that genre.

We thought of different ways in which we could target our target audience. One main way was to add teenage characters into the film. This allowed the viewers to be able to relate to film back to what they would be doing in real life and how their lives would compare to the characters in the film.

Another way was to relate the costume that the characters wore to the target audience. The two guys in the film wore superdry jackets. This is a popular brands within teenager and it is a brand that the audience would know. In addition each character matches a different social group, this allows us to be able to target teenagers in these different social groups. The girl is seen as a poor innocent girl with family problems. where as the guy is seen as being wealthy.

Lastly the the gender differences within characters and how each gender represented themselves in different ways. The guy to the right had the main intentions of having sex with the girl. This portrays the typical mail attitude towards women and what guys think of.

However the girl is represented as being terified and did not want to go through with what he guy had planned for them.

Evaluation - How did you attract your target audience?