Evaluation - Finished Film

This is the final, finished version of our films opening scene.

https://www.youtube.com/watch?v=JR4HYi93K_I

Planning - Ben's Preliminary

Podcast : Evaluation - Ben Individual Podcast

Evaluation - Self Evaluation - Ben Bingham

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Firstly our media product used several techniques such as special effects like a normal industry film would. For example we used a black out when the girl is screaming, and straight to the POV shot.
We also used make up, such as the blood on the girls hands and face at the closing scene.
Like most horror films in the industry, we decided to start everything off normally and no issues, then as the story progressed, the dilemmas started to arise, and we also wanted to add a twist at the end.

2. How does your media product represent particular social groups?

The outcast loner girl, the snobby rich boy, and the normal but mysterious man are the three different social groups represented in the film. Young teenagers, upper and lower class, were represented in different ways:

-The two males both wore super dry jackets, an expensive clothing brand, this represented the young but fortunate secondary school/college students who came from a rich background and showed their status as they also both wore smart trousers and black shoes.
-The young woman was wearing a simple body-warmer and jeans, this was done to show she is not as wealthy as the men and a lower status to them, she is also not overly dressed like most teenage girls, to show she does not care and is perhaps an outcast.

3. What kind of media institution might distribute your media product and why?

I believe the horror media institution would be the most likely to distribute our media product such as Lionsgate (who distributed the SAW franchise) and 20th Century Fox (The Hills have Eyes). Horror film aims are supposed to frighten, perhaps sicken, and install fear into the viewer, that is what we aimed for in our own film and if we meet those objectives, perhaps one of these companies would distribute our media product.

4. Who would be the audience for your media product?

After a considerable amount of time of research, i mostly likely believe that teenagers will be the majority of the audience for our media product. This is because teenagers love to be freaked out, and are at the age where dating is a popular trend, boys will take a girl on a date to see a scary movie; and groups of girls will go watch a horror film together to check out what the big fuss of the film is about. Middle aged people will not be as afraid, because they have matured and know that the film is all fake and less scary to them, whereas teenagers can be manipulated to believe the film is real.

5. How did you attract/ address your audience?

First of all, all the actors in the film were teenagers. This helped encourage teenagers to watch it as they are the center of attention. Also teenage boys are represented to an extent in Walter, they all want to have sex with a girl, encouraging teenage males to watch the film. L-R represents girls, who are less addicted and less wanting to have sex, and the story unfolds to what happens when the two finally collide.

6. What have you learnt about technologies from the process of constructing this product?

I personally have learnt a lot about editing technology. Especially blackouts and how, if pulled off correctly, effective they can prove to viewers. I also learnt a lot about music and the whole idea of adding music to create tension just as something is about to happen in the film, and what type of music or sound to use at what time. Furthermore i have a better understanding of cropping certain scenes if they drag on for too long and making sure continuity is not disrupted unless wanted. In addition, Lighting is an important technology, low key lighting and high key lighting can change the mood, the tension, and the effect of what is happening on screen, a low key lighting in a room may suggest spookiness and mystery, and a high key lighting would represent a more happy, relaxed room, where danger is less likely to occur.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Without a doubt i have learnt about continuity and that it is very important in a media product. Our final product is a lot quicker paced and more action happening on screen than the preliminary task, we achieve a lot in a very small amount of time, events and conversations, and a story in two minutes. Back during the preliminary we had an understanding of lighting, but i think we definitely used it a lot more effectively in the final product, also we had no music to worry about in the preliminary, so i felt that we progressed with making tension in the scenes and getting a certain type of mood across to the viewers, the music conveyed fear very well i think. Editing was used in the preliminary in between the conversations, but nothing as advanced as black outs or special effects. Personally i have also learnt about media stories, and how to invent a story line and a twist in that story to shock and surprise viewers, it was a lot of fun to do.

Podcast: Evaluation - Reflection on Finished Film

Evaluation - Survey Monkey - Target Market Research

Here is our questionnaire, aimed at people who watched our opening scene. Please answer it.

https://www.surveymonkey.com/MySurvey_EditorFull.aspx?sm=UlUFmBAB8%2bEwpSQ5kqvi9%2fCQDOKXZjWc1H63e1ihn1s%3d

https://www.surveymonkey.com/s/BRGNXPL

Evaluation - Facebook: Reaching out to Target Audience

Facebook Status Survey answer request

We put the survey review on the film on a social network site for customer feedback. Facebook, a free social network site would attract people to give us their feedback, it reaches out to our target audience as many teenagers use Facebook.

Evaluation - Survey Monkey Results

This was the results that we got from the survey monkey questions.

Evaluation - Target Audience Research Summary

The audience liked :
The storyline
The characters
the twist of L-R surviving and being the real killer

The audience did not like :
The quick pace of the film
The random guy was a little unnatural

Possible improvements to make the film better :
Random guy had a better role instead of being curious and just unnatural
More actual horrifying scenes to make the audience jump

Changes to be made if we had to start this over :
Different role of alfie's character
More shocking scenes, perhaps even a different storyline

Evaluation - Target Audience Feedback

Evaluation - Character Representation

http://prezi.com/fgxyx8mhiigg/character-representation/?utm_campaign=share&utm_medium=copy#

Evaluation - What kind of Media Institution would distribute your film?

Evaluation - Survey Monkey Results Podcast

Evaluation - Who would be the target audience for your film?

The target audience for our film was chosen after the research that was conducted before creating our film. We found that there majority of the people who watch horror films were teenagers. Teenagers like to watch horror films with their friends to get scared. So our target audience for our film was British teenagers. This allowed us to be able to target the majority of the population that would watch that genre.

We thought of different ways in which we could target our target audience. One main way was to add teenage characters into the film. This allowed the viewers to be able to relate to film back to what they would be doing in real life and how their lives would compare to the characters in the film.

Another way was to relate the costume that the characters wore to the target audience. The two guys in the film wore superdry jackets. This is a popular brands within teenager and it is a brand that the audience would know. In addition each character matches a different social group, this allows us to be able to target teenagers in these different social groups. The girl is seen as a poor innocent girl with family problems. where as the guy is seen as being wealthy.

Lastly the the gender differences within characters and how each gender represented themselves in different ways. The guy to the right had the main intentions of having sex with the girl. This portrays the typical mail attitude towards women and what guys think of.

However the girl is represented as being terified and did not want to go through with what he guy had planned for them.

Evaluation - How did you attract your target audience?

Construction - Film Bloopers

Construction - Strengths

Construction - Camera, Editing and Stratergies

Construction - Weaknesses

Construction - Reflection 10

Eric did all of the editing which took 2 full days of his hard work to complete. Ben and Rimoldeen received the final sample of the film and agreed it was good to be the final film. As soon as we agreed, we begun discussing strengths and weaknesses we have had.

Strengths :
Not many bloopers from the cast.
Dedicated cast, and good actors (especially Walter).
Brilliant editing and direction skills shown by Eric.
Good lighting by Rimoldeen
Dialogue went well with the story to push it forward.
Everyone was reliable and did their part.

This is a screenshot of our podcast discussing the group and individual strengths.


Weaknesses :
Poor organisation, work all over the place.
Forgetting costume (THE BODYWARMER)
The weather changed on different days of filming.
Film was meant to be 2 minutes, we went over by 9 seconds.

This is a screenshot of our podcast when the group was discussing group and individual weaknesses.