Planning - Psychology of Media

Freud's Psycho Analytic Theory :

ID - this is the concerned only with pleasure. It doesn't care about the consequence about the action.

Ego - the ego is the one that is concerned about the consequence. it is highly aware of how others perceive it. it will make us act in a way that other respect us and approve of our actions.

The Super Ego - the super ego negotiates between the two part of the brain. it makes the decisions whether they should do what ever the are doing.

Lacan's Ideal-I Theory: 

The Mirror Stage And ideal I Mirror Stage

this is the stage when an infant recognises that they are human. they establish their interpretation of themselves.

Ideal I

We are not capable of thinking negatively about our selves because we think that our way of thinking is correct. we think of our thoughts as being perfect. this is known as the ideal I.

Why do we watch media?

we watch media because we want to associate ourselves with the characters in the film. we try to see ourselves through the characters.

we don't don't associate ourselves with everything that the character does, however only the bits that suits us.

the protagonist and antagonist are overly hyper exaggerated. it is in its extreme and it not something you would see in normal life.

Mulvey's Scopophilia and Voyeurism Theory:Scopophilla and Voyeurism

Scopophila is the pleasure of looking at someone, this is often done sexually.

voyeurism is the sexual pleasure that you gain through looking at a human form when thy don't know that you are looking at them.

The Gaze

• the idea of looking, this is what for fills or sexual desires. this helps create the binary structure of gender.

Sexual Objectification

• through our gaze, females are portrayed as sexual objects.
• they are portrayed as being week, vulnerable and easily manipulatable

Male Representation

• men are portrayed as being powerful, strong and someone with a great deal of authority 

This helps media companies attract the majority of the audience and represent them in a way which will make a connect to the viewers.